Salih Felix is the dynamic CEO of PrettyFitUniversity, a platform dedicated to empowering women to become their best selves. As a wife, mother, and entrepreneur, Salih brings a wealth of personal experience and passion to her role, aiming to provide women with the resources and knowledge they need to succeed.

Salih’s journey began in Brooklyn, New York, where her childhood was filled with a love for hair, makeup, skincare, and athletics. She spent her days concocting homemade beauty treatments, hunting for deals at beauty supply stores, reading self-help books, devouring fashion magazines, practicing martial arts, hitting the gym, and exploring the vibrant city around her.

The tragic events of 9/11 prompted Salih to leave her corporate job as an Office Manager and return to her true passion—skincare. This pivotal moment led her to pursue a career in esthetics, allowing her to indulge in her interests while building stronger ties within her community.

As a Beauty and Lifestyle Coach, Salih channels her diverse interests and experiences into PrettyFitUniversity, helping women across the globe to embrace their inner and outer beauty and achieve their fullest potential.